The idea of doing a twitter chat was a foreign thought to me. I haven’t even really participated in the twitter world until this class. As I prepared myself for this chat I imagined what questions they would ask, who was asking them, and if I would even be able to give good, educated answers. I gathered my thoughts and entered into this uncharted territory.
I decided to participate via Tweet Chat and went into the #PRstudchat at 8:30 p.m. As I went into the forum, I noticed immediately how many people were responding to the current question. I awaited my turn because I wanted to answer the most current question.
One question I answered asked what are the best ways to measure social media success. I said by measuring retweets, tags, impressions, likes and etc. As I answered more questions, I felt more comfortable giving my opinion and even retweeting others posts.
Overall, I enjoyed time on the chat and learned a lot from other students, teachers and Public Relations professionals. i hope to participate in more as I think I can contribute even more as my knowledge grows about the PR field.
What is Public Relations to me? PR is the promoting, enhancing and protecting the image of a corporation or an individual. The publicist does his or her best to put its client in the best light. Without PR, clients wouldn’t be able to protect themselves from the media frenzy and most likely would do a terrible job filtering what they say about a scandal.
Public Relations provides a service to the general public and all media outlets by giving them better knowledge on how and why their client is doing what they are doing. Publicists are the protectors.
I have personally learned a lot about what PR is, how it works, and the history of PR from this class, Principles of Public Relations. through all the group actives and social media campaign project, I’ve learned how to deal with others in a group, whether we have the same ideas or not. Collaboration is a big part of PR and this class proved how important it is.
This project was slightly intimidating at first. Looking at all the requirements and computer savvy knowledge required made me a little nervous. But with the knowledge i had gained from this class and others, I was able to understand all aspects and put together a well made blog.
This blog is very helpful at keeping all my work I’ve done for internships and other classes together in one organized place, as well as keeping my resume right at hand.
My experience with the American Heart Association Heart Walk was a great learning opportunity. I was put with the communications director, Nancy DeVault, who was in charge of all media covering this event, the talent performing and emceeing the event and making sure all sponsors were in correct locations.
I shadowed DeVault and helped with anything she asked. I was in charge of checking in all the talent and media for the event. After check in at 6 a.m., I directed the media to their locations before the walk began at 7 a.m. Next I helped the talent to the stage and directed what order they would be going in. For example, local newscasters were emceeing the event before it started so they went first and last.
American Heart Association plans this event many months before and with over 11,000 participants, it took a lot of promoting and social networking to put it all together. Other than constantly calling people to sponsor or participate, AHA used Facebook and their own personal website to promote this event. They updated statuses and posted polls to see who was returning and who was a new participant. Their website hosted survivor stories, current donation totals, and ways to sign up for the Heart Walk.
With an event goal of $1.2 million, AHA surpassed that total by $24,824. The money this event raised helps create awareness and research efforts for those who have heart problems or have a family history of cardiovascular disease and stroke. The money will go to patient care, education and awareness of the heart, and research.
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