Facebook in PR

Facebook has shaped the future for public relations. New technology is always changing mass communications but these new ways of constant promoting and branding have created a new path for a publicist to create an image for an organization.

According to Jeremy Porter, a blogger for, Facebook is a great tool for media relations because:

1. It Promotes Organizations- Groups created on Facebook are a great way to manage communications, post an event calendar, or provide additional networking benefits. Also, Facebook Groups can be a powerful tool for marketing and growing your organization for free. There are more than 350 million active Facebook users around the world, so there is a good chance users will join your group.

2. Leads Community Outreach Programs- Facebook Groups and Facebook Pages are both great for cause marketing efforts. It helps mobilize your cause and keep people informed on how to get involved who are fans of the page.

3. Builds Brands- You can create a Facebook Page to manage all your marketing. It would be hard to find a brand without a Facebook Page these days. If you have a brand, you need a Facebook Page. There is no better free investment to organize your most loyal viewers around your brand. You can regularly share information with your fans through a Facebook Page. They’ll learn more about your organization, than through any other social media website.

Facebook is the new PR tool that is being used just as much as press releases and websites. It is a quick, easy and free way to reach the audience you want and brand your organization.


Challenges in Celebrity Public Relations

Challenges that publicists face in the celebrity world.

The media loves to tear apart all celebrities- from the insignificant to the most famous of them all. It does not matter. These media sources are usually biased and want the juiciest story they can get their hands on. The publicist’s job is not to try and stop the story from hitting newsstands; it is to help rebuild the image of the celebrity or company. They provide a “comeback.”

Publicists deal with the dirtiest of secrets- like Tiger Woods’ cheating, Lindsay Lohan’s legal problems, and even smaller issues like Brad Pitt and Jennifer Aniston’s messy break up. There is no end to the image repair these celebrities need. Although they are famous, they deserve to do what they do best and not end their careers because the public disagrees with their personal lives.  The challenge for the publicists is to make sure that does not happen.

The bottom line is that all these “crazy” celebrities are just human like all of us. They make the same mistakes we do, but their problems are publicized for everyone to see and judge. Ron Torossian, a blogger from, says it best, “With strategic planning and a PR plan, all of these figures can make a return to some degree and repair their image. They too are human beings, and for them too life shall go on.”

A celebrity’s image is harder to manage then the image of someone who is not in the spotlight all the time, but that is the challenge and the job of the publicist. While some may be able to recover from the hard hits of the media, others will perish if their publicist and themselves cannot take care of the rebuilding of their image.

Celebrity Public Relations

Tips on how to be one of the most wanted publicists in the celebrity world.

Celebrity public relations is a very competitive business and the stars do not want just anyone to help keep their names squeaky clean. In order to become a celebrity’s publicist you have to know the right people and have a way in with the media. Without connections to the media or other celebrities, landing your first client could be difficult.

According to, there are three ways to help boost your chances of promoting your dream client:

1.Speak up- the PR agent is the “voice of the client.” The publicist is in charge of keeping the name of the celebrity in good media stories and out of the bad media stories. Always continue to find new media outlets like newspapers, web sites and media contacts to work with so your voice is heard by more people.

2.Create a reality- If Hollywood wants a certain type of actor, that’s called typecasting or niche marketing. Once you find your “niche,” promote it with seminars and speaking engagements. Have a clear vision of how you want your client to be perceived because it will also reflect on you. PR is fun, but it can be very bad if you cultivate a poor image for your client and ultimately yourself.

3.Promote! – Everyone knows when a  huge star’s new movie is coming out. It is all over TV, radio, newspapers and web sites. The point is repetition builds awareness, which equals sales. Constantly promote and it will lead to great success (

Just like celebrities, publicists are hungry for success and all it takes is hard work and thinking like a celebrity to maybe become the next big publicist!

Once established in this business, clients are the key to success. According to Dionne Mahaffey,  the contact list to celebrities is the “in”  to have in this industry. He explains that Ken Sunshine, celebrity publicist, does not have web sites or an industry contact list, but he does have a roster of A-list celebrity clients. These high-profile clients bring the media to him. Mahaffey says that his clients view him as a communications consultant, and he advocates for his celebrities to intrusive media. Mahaffey also encourages teaming up in this business and not just chasing top stars from the start. There are plenty of newcomers who may become huge celebrities one day (

Having the next big PR firm is a tough dream to have, but if you utilize all the tools given, there could be a success in the future.