Challenges in Celebrity Public Relations

Challenges that publicists face in the celebrity world.

The media loves to tear apart all celebrities- from the insignificant to the most famous of them all. It does not matter. These media sources are usually biased and want the juiciest story they can get their hands on. The publicist’s job is not to try and stop the story from hitting newsstands; it is to help rebuild the image of the celebrity or company. They provide a “comeback.”

Publicists deal with the dirtiest of secrets- like Tiger Woods’ cheating, Lindsay Lohan’s legal problems, and even smaller issues like Brad Pitt and Jennifer Aniston’s messy break up. There is no end to the image repair these celebrities need. Although they are famous, they deserve to do what they do best and not end their careers because the public disagrees with their personal lives.  The challenge for the publicists is to make sure that does not happen.

The bottom line is that all these “crazy” celebrities are just human like all of us. They make the same mistakes we do, but their problems are publicized for everyone to see and judge. Ron Torossian, a blogger from, says it best, “With strategic planning and a PR plan, all of these figures can make a return to some degree and repair their image. They too are human beings, and for them too life shall go on.”

A celebrity’s image is harder to manage then the image of someone who is not in the spotlight all the time, but that is the challenge and the job of the publicist. While some may be able to recover from the hard hits of the media, others will perish if their publicist and themselves cannot take care of the rebuilding of their image.


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